Category: Marketing and Public Relations/PR

Over 100 attendees representing local non-profit organizations throughout Collier County attended the 10th annual “Thinking Outside the Box” seminar on August 9. The annual event was held again this year at the Naples Daily News Community Room.

The theme, The “Top 10” Tips for a Non-Profit’s Success, was chosen to represent the 10^th year that the free seminar has been presented by the event’s founder Sue Huff of E. Sue Huff & Associates Marketing and Management Consulting.

Speakers presented topics to help local non-profits improve their marketing and development strategies, social media presence, as well as, explore 10 myths for major gifts.

Speakers included: Sue Huff; Kelly E. Capolino, local real estate professional and Founder of the Diamond Volunteer Program; Katie Schweikhardt, Director of Development for United Way of Collier County; Cecily Lancit, Owner and Founder of Lancit Digital Media; Batya Maman Comunale, Owner and Founder of Social Connect; and John C. Riley, CFRE, President of Riley Philanthropy.

Sponsors for the event were: E. Sue Huff & Associates, Kelly E. Capolino PA, Sissy Smith of Gifted Coin, Rick Gallo Auctioneer, Community Foundation of Collier County, and the Above Board Chamber of Florida. Newk’s Eatery provided the continental breakfast.

For more information about E. Sue Huff & Associates Inc. Marketing and Management Consulting please contact Sue Huff at 239-596-7990.

Some people think of marketing and public relations as interchangeable terms, but they are completely different. Learning the difference between marketing and public relations can help you create better-focused marketing and PR campaigns, with better objectives, goals and outcomes. It’s important to remember that PR is a big part of your marketing mix.

Here are three differences between marketing and public relations.

1. Purpose

Marketing and public relations have different purposes. Your organizations marketing purpose is to include the various marketing tools and tactics to promote and sell products or services, including market research and advertising. The purpose of public relations/PR is to build name recognition through positive relationships with media and the community.

2. Target audiences

Marketing and PR strategies target different audiences. Marketing strategies and plans targets the end user and customer. Public relations/PR consist of a wide range of audiences (customers, employees, suppliers, investors, media, etc.), who collectively further the organization’s success.

3. Campaign success

Marketing and PR success should be measured after campaign implementation. Each strategy is measured differently; a successful marketing campaign would be one that met sales goals and resulted in profit and high return on investment and public relations success is define through building beneficial relationships with key audiences.

Both, marketing and public relations/PR, are vital in achieving a company’s goals.